![]() ![]() One of its first investments was Balthazar vermouth, which was acquired by Diageo out of the program. The company’s portfolio includes Ritual Zero Proof, whose gin alternative we can attest does not disappoint. The company bills itself as the “world’s first independent drinks accelerator… We look for ambitious founders with great alcoholic and non-alcoholic drinks brands who want to take their business to the next level and become successful in both their home market and on a global scale.” Diageo PLC ( DEO), the global beverage behemoth, was the sole investor when Distill Ventures launched in 2013. Similar to the way companies are repositioning their businesses to tap into Tematica Research’s Cleaner Living investment theme, big booze is paying attention. This page gives a list of over 100 different non-alcoholic spirit companies from around the world, including the UK, Sweden, Italy, Denmark, Ireland, South Africa, Canada, Australia, Slovenia, Estonia, and France. According to a survey by Kisaco Research, the reasons cited by respondents to consume these types of beverages include, “To avoid the effects of drinking alcohol” at 41%, followed by “I like the taste” (39%), “To reduce my alcohol intake” (37%), and “As a healthy lifestyle choice” (30%). We are talking about legitimately unique flavors that can be sipped on their own or used to create a genuine cocktail experience that is only lacking the intoxication potential. ![]() ![]() To be clear, we are not talking about those overly sweet mocktail concoctions that are more dessert than a drink, better suited for the little ones at the table, and typically served in a manner that calls to mind the movie, Failure to Launch. As the weather warmed in the spring and hope grew that life may get back to normal, many of us realized that those pandemic-coping behaviors needed to be addressed – enter the low-to-no alcohol world of wine, beer, cocktails, and spirits. Waistlines expanded, and liver workloads increased. For many of us, the team here at Tematica Research included, that stress resulted in coping behaviors that weren’t exactly the healthiest. That is, if you were one of the lucky ones to keep your job. For many people, much of 2020 into at least part of 2021 was a time of exceptionally high stress levels and unique work dynamics. ![]()
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